Who we are
WHO WE ARE
ABOUT CHEER GIRL
Welcome to Cheer Girl – where cheer spirit meets quality, style, and family.
Founded by a passionate Aussie mum, Cheer Girl was born out of a simple but all-too-common problem in the world of cheerleading: crushed, ruined bows tossed into backpacks after training. We knew our athletes deserved better — not just better protection for their prized accessories, but something beautiful they could show off with pride.
Our signature Bow Bags were designed with care, love, and first-hand cheer mum experience. Sleek, elegant, and durable, they’re more than just practical — they’re a must-have accessory that makes your cheerleader feel proud and part of something special. No more squashed bows. Just stylish, functional protection that turns heads at comp day.
We’re also proud to be the first in Australia to offer the Fly Right Stand from Tumbl Trak USA — a game-changing piece of training equipment that helps young athletes master proper body alignment. Unlike anything else available locally, this is the kind of product that raises the bar for cheerleaders across the country.
At Cheer Girl, we’re not just about products — we’re about people. We’re a growing community of athletes, parents, and coaches who believe in excellence, encouragement, and a little bit of sparkle. When you shop with us, you’re not just buying gear — you’re joining the Cheer Girl family.
Thanks for being part of our journey. We’re just getting started — and we’re so glad you’re here.
Cheer loud. Cheer proud. Cheer Girl.
Our Goal Is Simple
Our goal is simple: to provide high-quality, fun, and functional cheer gear that inspires athletes to train harder, shine brighter, and believe in themselves more. Whether you’re practicing on the mat or repping your cheer style at school, we’re here to help you do it with confidence and flair.
Why Cheerleaders Love Us
Performance Meets Style: Everything we offer combines function with fashion — because you should train like a champion and look like one too.
Parent-Approved Safety: Our products are chosen with safety and quality first, so cheer parents can breathe easy.
Coach-Recommended: Designed in collaboration with cheer professionals to help you grow, flip, and fly the right way.
Real Impact: We’re proud to be a small business making a big difference in the cheer community.
